Post by account_disabled on Feb 25, 2024 8:52:27 GMT
Over time, even in Italy we have learned to see the social media manager as something more than "the one who publishes things on Facebook". Awareness of what this role entails helps to better understand what activities and skills it requires . For many, however, it is still difficult to quantify Social Media Marketing services and decide how much budget to allocate for the activity. In this article and the next one you will discover what the main elements of this service are and how to estimate the cost! social media marketing budgetBefore starting to communicate on social networks, you need to know the market and understand who to turn to. Analysis and research are then carried out to discover how competitors move , what are the characteristics of the user who represents the ideal customer and which communication approaches work best .
These preliminary considerations are carried out through Chinese Europe Phone Number List dedicated platforms and manual actions, partly with the indications of those who commission the work and partly through the direct search for information. The results of the analysis phase materialize in the creation of a Social Media Marketing strategy that defines objectives, metrics to examine, types of content to publish and advertising campaigns. One of the outputs of this activity is the editorial calendar , usually monthly, which collects the posts that will be published on the company channels. This plan indicates on which platform, on what day and at what time to post specific content. The budget for Social Media Marketing must take into consideration the time and out-of-pocket costs needed to correctly complete this phase of the work. The contents conceived and chosen for publication in the strategic phase, as well as the material for advertising campaigns, must be created. The format of the content and its complexity define the figures and costs that will have to be put in place for its creation.
Social media managers usually have sufficient writing and graphics skills to cover the needs of the simplest editorial plans. Often, however, visual content is needed which requires the intervention of professional graphic designers ; other times it is necessary to carry out photo shoots or shoot videos with high quality standards . There are occasions in which the drafting of the textual part of the content is entrusted to the copywriter , a figure specialized in writing texts. If translations are necessary , translators or transcreators will need to be involved. A substantial part of the budget dedicated to Social Media Marketing can be "consumed" by content creation. – In this article we talked about two of the elements that are part of Social Media Marketing activities and influence the budget. The next article will look at two more.
These preliminary considerations are carried out through Chinese Europe Phone Number List dedicated platforms and manual actions, partly with the indications of those who commission the work and partly through the direct search for information. The results of the analysis phase materialize in the creation of a Social Media Marketing strategy that defines objectives, metrics to examine, types of content to publish and advertising campaigns. One of the outputs of this activity is the editorial calendar , usually monthly, which collects the posts that will be published on the company channels. This plan indicates on which platform, on what day and at what time to post specific content. The budget for Social Media Marketing must take into consideration the time and out-of-pocket costs needed to correctly complete this phase of the work. The contents conceived and chosen for publication in the strategic phase, as well as the material for advertising campaigns, must be created. The format of the content and its complexity define the figures and costs that will have to be put in place for its creation.
Social media managers usually have sufficient writing and graphics skills to cover the needs of the simplest editorial plans. Often, however, visual content is needed which requires the intervention of professional graphic designers ; other times it is necessary to carry out photo shoots or shoot videos with high quality standards . There are occasions in which the drafting of the textual part of the content is entrusted to the copywriter , a figure specialized in writing texts. If translations are necessary , translators or transcreators will need to be involved. A substantial part of the budget dedicated to Social Media Marketing can be "consumed" by content creation. – In this article we talked about two of the elements that are part of Social Media Marketing activities and influence the budget. The next article will look at two more.